United Trust Bank Rebrand
Blaze partnered with United Trust Bank to deliver a bold new brand identity that reflects the Bank’s ambition, energy, and relationship-led approach. From evolving the logo and colour palette to redesigning the website and marketing materials, the rebrand brought a fresh, modern feel to UTB—while staying true to its values. The result? A unified, confident brand that speaks clearly to brokers, businesses and personal customers alike.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.


